MERCEDES BENZ / GLE
Customer Experience Design
For the launch of the Mercedes-Benz GLE in Chile, we designed a conceptual aerial runway that transformed each presentation into a spectacle of style and sophistication. Inspired by the grandeur of fashion catwalks, our vehicles took center stage, parading with a captivating aesthetic that highlighted their unique character.
This narrative approach allowed us to tell the story of elegance and distinction that defined the event, emphasizing the commanding presence and sophistication that set each model of the brand apart.
