Artificial Intelligence
Artificial intelligence is not just a technological tool, but a profound cultural shift. In my experience as a creative consultant and project manager, I have seen how AI opens new possibilities for design, communication, and process management. It invites us to rethink creativity: it is no longer only about producing, but about curating, guiding, and giving meaning to an ever-expanding flow of information.
I believe the true value lies in the human ability to integrate AI with sensitivity and purpose. Technology can automate tasks, but it is people who define vision, narrative, and impact. For me, AI is an ally that enhances imagination and efficiency, as long as it is used with ethics and clarity.
